At the end of 2021 Nike acquired Digital Fashion House RTFKT to edge the competition in the newly virtual space metaverse. RTFKT Studios, a Utah based coming produces virtual products and collectables. Nike is gaining a very gifted team of creators with a trustworthy and connected brand. Nike’s strategy is to invest in the RTFKT brand, assist and cultivate their innovative and creative community while extending Nike’s digital footprint and capabilities.
RTFKT February 2021 collaboration with teenage artist FEWOCiOUS to sell real sneakers paired with virtual ones managed to sell some 600 pairs/NFTs in just six minutes, netting over $3.1 million at the time.
Nike and RTFKT Studio is making preparation in early 2022 by airdropping a series of marble “Loot Pods”, essentially a home based 3D space to add to your NFT ownership. Loot Pods are releasing at 20K or 5.68 ETH coins. This will be the start of announcements leading up to the first collection.
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